The office lobby is one of the most important spaces when it comes to brand and company representation. It is the first impression that an organization can make on a client, employee or potential partner. A lobby informs visitors of brand, values, goals, culture, professionalism and so much more. Lobby design choices, space planning and furniture selection allow you to greatly influence how one feels in the presence of your business. You only have one shot to make a great first impression, so let’s get into a few key elements of creating a great lobby!