A passion for innovation with a commitment to impeccable service.

Be. Workplace Design creates innovative, effective workspaces for clients of every size, in virtually every industry.

Our approach is highly personal and collaborative. Using the latest technologies and best practices, we work closely with our clients to define their goals, develop solutions and create change.

We are committed to responsible, sustainable practices and materials while still providing the ultimate in function and flexibility. Many of our products are designed and manufactured using both recycled and recyclable materials, and we make it a priority to partner with vendors who share our “Be Green” philosophy.

Our services are both comprehensive and coordinated. We operate design studios and distribution centers throughout the San Francisco Bay Area, supported by our own distribution and logistics network that ensures timely delivery and installation of every project.



With over 40 years of experience servicing San Francisco and the entire Bay Area, our team is composed of seasoned experts who apply a broad range of knowledge and perspective to every project.

We are leaders in our industry, we’ve seen a thing or two and always bring an honest, holistic point of view to every conversation.

Meet the Team

Our team is composed of skillful experts that apply a broad range of knowledge, flexibility, and open-mindedness to every project. We ground our leadership in an honest, holistic, and collaborative approach when bringing your workplace vision to life.

Pam Rosendale</br>Vice President

Pam Rosendale
Vice President

Taryn Rombaoa</br>Design Lead

Taryn Rombaoa
Design Lead

Steve Hoover</br>CEO and Founder

Steve Hoover
CEO and Founder

Dulce Dantes-Canoy</br>Project Manager

Dulce Dantes-Canoy
Project Manager

Lana Magovskaia</br>CFO

Lana Magovskaia

Victoria Serr</br>Sales Executive

Victoria Serr
Sales Executive

<b>Anthony Amaya</b></br>Senior Account Manager

Anthony Amaya
Senior Account Manager

<b>Brittany Parker</b></br> Coordination Manager

Brittany Parke
Coordination Manager

Two ping pong paddles with ball isolated on white.

Our History

Our first desk was a Ping-Pong table. Fitting perhaps, as our goal was to change the game.

Be. Workplace Design was founded in 2004 by Steve Hoover as Hoovers Commercial Services, specializing in the Contract Furniture market.

Our office was tiny, but our vision was large: to become one of the Bay Area’s leading providers of workplace design and installation services. Our full-service firm combines leading-edge innovation with traditional values like courtesy, integrity and reliability.

Today that vision is a reality. Our cramped office has morphed into a vast regional network. And we’re proud to be the partner of choice for hundreds of the Bay Area’s leading corporations, architects and designers. In fact, many of our clients are still with us.

As for the Ping-Pong table, well, it’s moved on. But the values remain.

Wanted to say a big THANK YOU to you and your crew for the work you did for us the last few years. Theater boxes continue to be a hit seller at the arena. Special season this year – and we couldn’t have done it without you guys and your work!

– Golden State Warriors

They provided all the new furniture for the library renovations and the most recent was the recreation center on campus that contained a large amount of office furniture as well as custom seating throughout. I find them to be good to work with and very detailed and service-oriented.

– Saint Mary’s College

Great job! Walked through yesterday and the place looks great, the people look happy, and it looks like they’ve been there for months, not weeks!

– Stanford Health Care

The furniture is working out great, lots of compliments on it.

– Oakland Athletics

Wow, it looks amazing! Thanks for doing everything on time and on budget. It’s a pleasure to work with you guys. Your communication and follow-through on EVERYTHING is so refreshing.

– Old Republic Title